Applications for Ouissal 2025/26 are closed!
What is Ouissal?
The program selects women entrepreneurs from Morocco, Algeria, Tunisia, Libya, Egypt, Jordan, Lebanon, Syria, Palestine and Germany, who work together in groups over the course of a year on the implementation of the mentee’s business plan or further business and career development.
Throughout the year, participants take part in in-person workshops at the kick-off meetings, join regular online group mentoring sessions, and attend targeted online trainings on key topics such as sustainability, digitalization, finance, marketing, and more.
In addition, they expand their regional and international network through networking events such as the German-Arab Women’s Forum in Berlin.
New This Year: Group Mentoring!
Unlike previous editions with 1-on-1 mentoring format, this year we are introducing a brand new group mentoring format. 3 mentees will be carefully matched with 1 mentor and will work together over the course of a year to improve the mentee’s business plan. This format not only allows mentees to benefit from the mentor’s expertise but also to learn from each other’s experiences, challenges, and solutions, creating a richer, more dynamic learning environment
Program Schedule
APPLICATION DEADLINE
October 7th, 2025
(Announcement of admission:
end of October)
KICK-OFF MEETINGS
Morocco: 27-31 October 2025
Jordan: 12-16 January 2026
Egypt: 9-13 February 2026
VIRTUAL
MENTORING PHASE
March to August 2026
GERMAN - ARAB WOMEN’S FORUM
October 2026
Previous Kick-Off Meetings
Testimonals

Hafsa Annab
menteeFor me the OUISSAL program has been particularly helpful, at first in my business strategy and planning. It also provided support in developing my leadership skills and building a strong team. Since joining this mentoring program, I have expanded market reach, I also developed new products based on market insights and feedback from my mentor Anissa.
Mentoring programs like OUISSAL are crucial for women’s empowerment.

Annisa Ghanem
mentorI think the OUISSAL program helped Hafsa to gain more confidence; being there to support her, to provide her with guidance during critical moments was a game changer. Hafsa developed a very innovative and sustainable social business so it was very inspiring to support her throughout her journey.

Rasha Aleid
menteeThe OUISSAL program has been invaluable to me during this transitional phase. Moving from running a sole-owned factory to establish and lead a larger one as a chairwoman makes it essential to have an experienced mentor to help me navigate these new responsibilities and challenges.
Dr. Kirsten Soyke's mentorship not only has helped me gain confidence, focus and verify the true goals but also to deal with objectives and obstacles efficiently and calmly in both my professional and personal life.

Dr. Kirsten Soyke
mentorThe development program OUISSAL gives a base and room to maneuver to the desired mentoring, which is very conducive to the benefits of mentoring. The task was and is sophisticated: to support my smart mentee Rasha in developing her company from a very successful medium sized enterprise to a globally active company.
The program is invaluable for women entrepreneurs who can share their ideas and problems and it enables women to support and strengthen each other.

Marwa Al Shamy
menteeCatherine has been the ideal mentor for me. She has a unique ability to listen deeply and speak wisely, which has made her a perfect match for my needs. Since joining the OUISSAL program, we have made major achievements.
Thanks for the EMA team for this incredible initiative. Programs like OUISSAL are important for women’s empowerment because networking is a key factor in business success.

Siham Bouguern
menteeThe OUISSAL program has been a transformative experience for me, both professionally and especially personally. It expanded my network, provided me with valuable insights and helped me to grow as an entrepreneur, Marlis Jahnke’s mentorship has been instrumental in refining Jawsak’s strategy and approach.
The OUISSAL workshops were incredibly valuable, providing us with the practical tools that I could immediately apply to my business.

Marlis Jahnke
mentorIt was very inspiring to work with Siham. We worked on accelerating Jawsak, turning vision into a go to market strategy with achievable milestones and prospective products and services.
Programs like OUISSAL can make the difference in one’s journey as an entrepreneur.

Ismahen Saidi
menteeWe work together as a team, not as a mentor or mentee. Heike Aiello helped me restructuring the strategy and setting the priorities for my business.
Today I have a clear vision and better strategy. We built a stronger relationship with our customers and gained a lot of contacts and sales deals.

Heike Aiello
mentorIsmahen already had a successful business which she wanted to consolidate and expand. What I am especially proud of for Ismahen is that all her hard work paid off and she was awarded the third place for the most successful women’s start up business of the year in Africa in 2024.
Euro-Mediterranean-Arab Association (EMA)
The EMA is a regional association for German businesspeople and entrepreneurs engaged in fostering cooperation and international understanding between Germany, Europe, and the Mediterranean and Middle East region. It connects economic, political, and academic decision-makers and multipliers from a variety of countries and sectors. This makes the EMA an excellent platform for mutual exchange that has proven to be an independent and reliable interlocutor for the region.
The EMA is committed to creating socially and environmentally sustainable structures and perspectives. Together with its partners, the EMA stands for corporate social responsibility (CSR), the advancement of women, and economic development cooperation. You can read more about EMA’s ethics here.
An initiative by
Agency for Business & Economic Development (AWE)
The Agency for Business & Economic Development (AWE) has been commissioned by Federal Ministry for Economic Cooperation and Development (BMZ) to advise German and European companies on the support and funding opportunities available through German development cooperation. In addition to providing tailored advice through its sector experts, AWE facilitates contacts with key network partners.
For more information see www.wirtschaft-entwicklung.de/
in collaboration with

